UWIC DFIM - Nick Gerrard

Monday 2nd October

Today we looked at the '6 Degrees of Seperation' or 'Small World' theory in relation to networks and the internet. I was interested in the general promotion of an all encompassing network where anyone being able to access anything being a bit of a myth. I had thought of rare songs or videos I haven't been able to find through the most common search channels as just not being on the web but I realise they almost certainly would be within more specialised networks closed to the casual surfer. It makes more sense to me now to think of the net in terms of our social networks; where people enjoy the secrecy and sense of exclusivity as well as the practical benefits of dealing only with trusted, like minded peers. I hadn't properly understood the term 'hub' with relation to the net till today and I realise the power and importance of these hubs now.

Through our discussion on P2P I was thinking about how downloadable multimedia artefacts could represent a new era for legal downloads. I thought that customers could download a multimedia experience of an album with videos of live shows, desktops, screensavers for their phones, hidden special features, interviews, games etc so that the user could be more immersed in the brand then they could be with a simple track.

posted by nick_gerrard @ 4:48 AM